Wear It Loud

Products where a percentage of sales goes to charities supporting young people Impactful Ninja **Generation Alpha**, often shortened to **Gen Alpha**, refers to the demographic cohort succeeding Generation Z. These individuals were born between **2010 and 2024**. Gen Alpha is unique because they are the **first generation** to be entirely born in the **21st century** and the third millennium. Most of them are the children of millennials, and they have grown up in a world fully integrated with technology, social media, and global connections.